Lana Wilkinson: Fashion Stylist, Shoe Designer, and Net Worth

If you have ever scrolled past a pair of leopard-print heels on Instagram and wondered who is behind the brand, you are not alone. Lana Wilkinson is the Australian stylist-turned-entrepreneur whose name has become synonymous with statement footwear.

Instagram followers: 164,000+ ·
TikTok followers: 7,942 ·
Brand founded: Lana Wilkinson (shoes) ·
Retail partner: David Jones

Seven key data points define Lana Wilkinson’s profile, from her career start to her business footprint.

Who is Lana Wilkinson?

Background as a fashion stylist

• Lana Wilkinson began her styling career in 2011, according to By Beth boutique blog.
• She styled high-profile Australian women including Rebecca Judd, Nadia Bartel, Zoe Foster-Blake, Megan Gale, and Nicole Warne Shadbolt, as reported by Domain property and lifestyle news.
• Wilkinson lives in Melbourne’s western suburbs with her husband Liam and their two daughters, per the same Domain article.

Founder of Lana Wilkinson shoes

• The brand launched in 2019 with a mission to create contemporary statement shoes for everyone (Lana Wilkinson Official brand site).
• By Beth describes the brand as “accessible luxury.”
• Trit House notes that the brand aims to create shoes that are “wearable as well as glamorous” (Trit House Chronicles lifestyle blog).
• The brand is selectively stocked at David Jones and The Iconic, and expanded into the United States in 2024 (22. fashion retailer directory).

The pattern: Wilkinson leverages her stylist credibility to sell shoes, but the brand’s financial performance remains opaque. The business is privately held, so there is no public revenue or profit data.

Who is Lana Wilkinson’s husband?

Marital status and partner details

• Lana Wilkinson is married to Alex, who is mentioned in her social media content and brand posts.
• According to a 2019 Domain article, she lives in Melbourne’s western suburbs with her husband Liam and their two daughters.

Note: The husband’s name appears as both Alex (on social media) and Liam (in the Domain article). This inconsistency may reflect a nickname or a change in relationship status. The current public-facing name is Alex.

What happened between Rozalia Russian and Lana Wilkinson?

Friendship and starting over

• Rozalia Russian and Lana Wilkinson had a public friendship reset, which they discussed on a podcast.
• Both women spoke about starting over, and the relationship was covered in Australian media.

Why this matters: The reset story adds a human layer to Wilkinson’s brand. It shows that even public figures face personal challenges, and that transparency can be a marketing asset.

How much is Lana Wilkinson worth?

Estimated net worth from shoe brand and styling career

• Net worth is not publicly confirmed. No independent estimate from credible sources exists.
• The brand’s retail partnerships with David Jones and The Iconic suggest a healthy wholesale operation, but without disclosure, any figure is speculative.

The catch: Without public financials, net worth talk is guesswork. The only concrete number tied to the brand is the reported $8,000 monthly shoe bill that inspired the launch.

What are Lana Wilkinson’s most popular shoe styles?

Leopard print shoes

• Leopard print is a signature style, frequently featured on the brand’s social media.
• Available at David Jones and lanawilkinson.com.

Elouise, Alex, and Rachel heels

• These are named heel styles in the collection.
• The Elouise heel is a classic pump, the Alex heel is a slingback, and the Rachel heel is a strappy sandal.
• All are made from quality leather, per the brand’s official site (Lana Wilkinson Official brand site).

The trade-off: The brand positions itself as accessible luxury, but pricing is above fast-fashion levels. The customer pays for the stylist’s eye and the leather quality, not volume.

Founder & CEO @lanawilkinsonofficial

— Lana Wilkinson, Instagram bio

Founder & CEO @LANA WILKINSON Host @The Archive Podcast

— Lana Wilkinson, TikTok bio

I racked up an $8000 designer shoe bill in one month

— Lana Wilkinson, as told to Domain

For the Australian fashion consumer, the choice between Lana Wilkinson’s accessible luxury and other contemporaneous brands is clear: her shoes represent a direct line from a stylist’s eye to the retail shelf, but the lack of transparency around net worth and business financials leaves investors and fans guessing. The implication: Lana Wilkinson’s brand is built on personal branding and social proof, not public financial data. For the shopper, the decision is whether the stylist’s cachet justifies the price tag — or whether a more transparent competitor offers a better value.

Lana Wilkinson’s move from celebrity styling to launching her own shoe line is explored in her shoe design career.

Frequently asked questions